Quick, what gadget won Best of Show awards at BOTH the Consumer Electronics Show and Macworld Expo this month? If you guessed some form of music player or high-def video equipment, you'd be forgiven, but the answer is Eye-Fi, a tiny little SD card that fits in most digital cameras and gives them wireless superpowers as well as 2GB of memory.
With Eye-Fi, you can send photos directly to your Mac or PC, and to photo sharing sites like Flickr, Facebook, Photobucket, Webshots, Snapfish, Windows Live, TypePad and many more. There's no USB cable to remember or carry around. (How many times have you forgotten yours or had to buy a new one because you left it somewhere?) All you need is your camera and a Wi-Fi network, at your home, work or friends' house. You don't even need your laptop for uploading to the Web. Wi-Fi encryption passwords are supported, although not logins at places like Starbucks, where a Web browser would be needed to get online. At Macworld Expo Eye-Fi also announced support for direct iPhoto import.
Before Eye-Fi, there were a few cameras with built-in Wi-Fi, but with very limited features. For example, the Nikon CoolPix 550c lets you send pics from the camera to your PC without wires, but only supports Flickr and a special Nikon site for uploads. The Eye-Fi's ability to work with a wide variety of sites and any camera model that takes SD cards is liberating.
Even so, the Eye-Fi's success should push more camera vendors down the wireless route. Wireless photo transfer and uploading is just too good a feature to leave entirely to third parties. At CES, Sony was showing a camera with an entirely new wireless technology, dubbed TransferJet, that works simply by touching two TransferJet-enabled devices together. It runs at a peak speeds of 560Mbps and sustained throughput of 375Mbps, far faster than Wi-Fi, and comparable to USB 2.0 at 480Mbps or FireWire at 400Mbps. Sony envisions it being used in cameras, camcorders, cell phones and other portable devices, with data being transferred to your computer, media player or even TV for direct playback. Imagine touching your cell phone to your computer to download photos and video, or your camcorder to your TV to view your latest recording on the big screen. We can't wait.