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Making Digital Connections

When I first joined Sonic it was easy to stay connected to my peers. We were a small, centrally located team, with a very narrow business focus. Key discussions were made face to face, in meeting rooms, hallways, and even the break room.

Over a decade later, the company has changed a great deal -- moving beyond our focus in pro-level audio tools, to create products ranging from professional authoring systems to consumer software and services.

We also now have a far larger team with staff working on multiple continents. This makes it infinitely more difficult to stay connected. As with many organizations, Sonic uses technology to shorten the distance and encourage collaboration. Systems like instant messaging, video conferencing, intranets, and wikis have now replaced a good number of the face-to-face discussions that used to happen.

Of course, as Sonic is well aware, using technology to stay connected is not confined to the office. Technology is now playing a far greater role within our own personal network of friends and family. Often crunched for time and separated by miles, it has become increasingly difficult to stay up-to-date on the major events and happenings in the lives of the people we care about most. Emailing a short message and a few digital pictures may help reinforce the bonds and shorten the miles of separation, but it’s not all that compelling and certainly can’t convey a complete story.

While we may not have totally solved the issue, we believe that the launch of Roxio Online with its PhotoShow capabilities is a solid step in the right direction. Easy and quick to create, PhotoShows are able to convey far more than a few static photos and lines of text. Within minutes PhotoShow lets you turn your personal digital photos and videos into a highly entertaining digital “story” that is sure to delight your community of friends and family.

As we neared completion of the Roxio Online service, I created a PhotoShow for myself and then challenged my executive staff senior team to do the same (a great way to test the whole creative ease theory!). I asked the team to make a show that would reveal something about them that other staff might be surprised to discover (like a hobby or dream profession).

The results, which were really quite impressive, not only proved the theory that we’ve made digital storytelling easy for anyone to master, but also that PhotoShows can really help reinforce a sense of community – even within a group as large as Sonic.

Here are a couple of staff favorites from the challenge, as well as my own; I hope you enjoy them.


Created by Chris Loeper, VP of Worldwide Sales, Roxio:


Created by Pete Bouton, VP of Engineering, Sonic:


Created by Dave Habiger, President & CEO, Sonic:

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This page contains a single entry from the blog posted on August 8, 2008 12:57 PM.

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