Microsoft pumped out a new version of it's Zune software, also updating the device software for the first generation players, and as a Zune owner I'm very pleased.

First of all, this is probably the most beautiful app Microsoft has ever released. It's simplicity belies its functionality. We all love Apple stuff, but IMHO it leap-frogs the iTunes design. It's clean, sexy, modern, and easy to use.

The integrated Zune Marketplace has tons of podcasts now, including video podcasts. Yes!

The marketplace also uses the points system employed by XBox 360. So you can spend your dough easily in Zune or XBox using the same .NET Passport account, credit card, and purchased points. Brilliant. Makes it very easy to empty my wallet and get my digital media fix with minimal hassle.

The Zune device software isn't much different, but it's got a nice modern interface update, better scrolling dynamics, and wireless sync to your Zune PC.

Now, as with any app, you really don't get to understand it's shortcomings until you've used it for at least a month, so we'll see if it holds up, but I am very encouraged by the direction.

One little nasty: Even though I have a subscription account for unlimited downloads to my Zune, they still make you pay for new releases. WTF? Well, at least they now offer DRM-free (not copy-protected) MP3s to make up for this travesty.

Microsoft is trying to develop more of the "social" promise by letting you publish your tunes list on the Zune network, so you can show everyone how cool (or geeky) your music collection is.

Overall: a significant upgrade with no discernible drawbacks.

A couple weeks ago I took the new Virgin America flight to NY. They have really upped the anti for the user experience in domestic travel. They're like the Apple of airlines. As you board the flight you know it's going to be different because the cabin lighting is violet and purple, almost like a nightclub. Groovy music floats around in the background, and the leather seats are equipped with iMac-type white plastic meal trays.

But the real fun begins when you have to turn off your electronic equipment, because Virgin offers a complete interactive media experience right in front of you. "RED" is Virgin America's in-flight digital media experience, and wow, does it make those 6-hour flights pass quickly.

A touch-screen interface lets you play movies, TV, music videos, video games, and radio. You can order food and drinks anytime during the flight (even pay for meals by sliding your credit card through the device). A remote controller found in your seat-arm includes a full QWERTY keyboard and gaming controls. The email feature wasn't ready yet, but was supposedly rolling out shortly.

To top it off, you can text chat with other people on the flight simply by picking a seat number. You can even chat while watching TV, along with other people watching that channel. Leave it to Virgin to make flying a social opportunity.

So if you're lucky enough to have VA as a flying option, take it. It's just more fun.