To respond to consumer and industry interest in “electronic sell-through” of video content and to facilitate the adoption of secure download and burn applications in accordance with the approved industry specifications for recording downloads set by the DVD Forum and the DVD Copy Control Association, Pioneer and Sonic have established a royalty-bearing licensing program that will be administered by Sonic under the Qflix™ name.
http://www.sonic.com/about/press/news/2007/10/pioneer.aspx
Tags: Qflix