Roxio Labs

So, finally... The DVD Forum approves the burning of CSS-protected content to a DVD-R disc. This is basically the last piece required for implementation of Sonic's "QFlix" program which will allow licensees to burn CSS-encrypted movies onto recordable media.

The Forum's approval of "managed recording" will allow movie burning kiosks in retail stores to burn DVDs on demand while maintaining the CSS copy protection that accompanies most commercial DVDs today. This effectively allows consumers to buy DVDs and burn them "while-U-wait". Now retailers can stock thousands of "virtual" titles without incurring the significant cost of the shelf space required to physically display all the discs.

"Curse of the Screaming Vampire Accountants 3, sir? Yes, of course we have that - just browse the kiosk."

Long tail here we come...