I just returned from a trip to Shanghai (the location of one of our offices), which happened to coincide with the Windows Vista launch. The old joke is that you can always sell at least one copy of software in China (after which it will be available in countless "discount merchandisers" shops). But Vista helps sell computers and manufacturers pay to license the OS, so Shanghai was not spared from the list of major launch marketing programs for Microsoft Vista. (Stunts like this also create buzz, which helps the overall product launch of course).
As we walked out of the office along the river along the Bund and looked up, one skyscraper was prominently labeled "Windows Vista" with what must have been the world's largest text projector, covering at least 50 stories. It alternated between the Chinese and English logos on occasion.
I also heard (but didn't see) that Vista was featured on some of the super-HDTV boats that cruise along the river. These boats are essentially small barges with a massive, oh say, 20' x 50' TV on them, displaying commercial loops and logos.
As we walked out of the office along the river along the Bund and looked up, one skyscraper was prominently labeled "Windows Vista" with what must have been the world's largest text projector, covering at least 50 stories. It alternated between the Chinese and English logos on occasion.
I also heard (but didn't see) that Vista was featured on some of the super-HDTV boats that cruise along the river. These boats are essentially small barges with a massive, oh say, 20' x 50' TV on them, displaying commercial loops and logos.
Comments (1)
You think they pay for even the first disc?
Posted by Christian | February 5, 2007 9:42 PM
Posted on February 5, 2007 21:42