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DVDs: they will survive

Business 2.0 Magazine had some words of wisdom for those caught up in the "Bubble 2.0" frenzy around digital media. Sonic is also highlighted as part of our deal with Macrovision to enable download and burn for the masses.

"The current push by Apple et al. into digital movie downloads makes a lot of assumptions. It supposes that we all own iPods and PCs, and are more than happy to plunk down a few hundred bucks for yet another set-top box - this time called iTV.

These services may do very well, but they lack one thing: the ability to store, or "burn," a movie on a disc.

The ability to burn is one reason why DVDs are still the best bet.

They also pack more information than the typical downloaded movie. Their quality is far superior than streaming movies wirelessly - which, by the way, are going to look horrible on a regular Wi-Fi connection (802.11b, for you geeks).

You can lend DVDs to friends and family. They're easy to mail. And you get instant access to all of their features and every scene in a movie, instead of having to wait for the download to end."

Read the full article here.

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