
Today, I received an interesting email from one Milton Black regarding Roxio's "choice" of supporting the Blu-ray format over HD DVD. Since some contentious points were raised, I wanted to take the opportunity to address them and set the record straight.
To kick off, here's the email we received:
Comments: Why did you go Blu-ray software? With it not being a stable format yet, Sony is still having problems with its 50gb double sided disks. HD DVD is more similar record format to DVD and is and will be alot cheaper format in the future than Blu-ray. Microsoft should set some bells off to companies, if Microsoft has found it to be more compatible system with their computers that other companies would follow suit. Sorry to hear you may have fallen in to a death spin with using Sony's version of Blu-Ray. All the best!
Sorry you may have lost another customer, Regards Milton Black
(ps: bigger is not always better!)
So, let's break this down point by point:
Q: Why did you go Blu-ray software?
A: Actually Sonic didn't "go" Blu-ray. We "went" new formats (note the plural). Sonic is equally committed to both Blu-ray and HD DVD, just as we were (and still are) committed to DVD+R and DVD-R. It's not our place to pick winners or losers in a format war - it's simply our job to support all new emerging standards (that have merit of course) as best we can. That provides consumers with choice and ultimately they will decide what wins and what doesn't. The implication in Milton's question is that we somehow "chose" to support Blu-ray over HD DVD. In reality (and like all companies) we have to balance our resources and the fact that the Blu-ray format was finalized way ahead of the HD DVD format (with BDAV, which was launched in Japan a couple of years ago), and the fact that all major PC manufactures are behind the BD format (with the notable exception of NEC and Toshiba) made BD development a pretty good starting point. To cut to the chase, Sonic's professional products group has a suite of software authoring tools for creating HD DVD titles and BD titles and HD DVD support is obviously in our future for consumer products as well. Of course, there are really no HD DVD recorder peripherals for PCs out there yet, so we'll have to wait and see what happens with that.
OK, moving on...
Q: With it not being a stable format yet, Sony is still having problems with its 50gb double sided disks.
A: A company is having problems with a new format? Stop the press!! Joking aside, I remember when DVD first came out- it was painful. Every new technology has kinks (and that includes HD DVD too...
"When PC Magazine tested the HD-A1, we found it to be very much a first-generation product, with a few bugs to be worked out."
- http://www.pcmag.com/article2/0,1895,1982533,00.asp),
and with Sonic and Roxio's unique expertise in optical media (we were the first company to write an audio CD, BTW) the industry heavies are looking to us to help them make better and more reliable products. We'd be doing our innovation-loving customers an injustice if we just waited until it all settled down before creating products.
Q: HD DVD is more similar record format to DVD and is and will be alot cheaper format in the future than Blu-ray.
A: True, there are many more similarities between HD DVD and DVD than there are between BD and DVD. The early myths that it will be cheaper to manufacter HD DVD discs because of the technical similarities to DVD have been discredited months ago. While the first generation set-top players have large price differences ($500 HD DVD vs. $1000 BD), this will even out quickly as the market progresses.
Q: Microsoft should set some bells off to companies, if Microsoft has found it to be more compatible system with their computers that other companies would follow suit.
A: But Microsoft doesn't make computers. Dell, HP, Sony, Samsung and others make computers and they are all firmly behind the Blu-ray format at this time. Although some companies are changing their stance and saying that they will support both formats, the fact is that PC manufacturers want to include recordable drives in their machines today and Blu-ray is the format that currently has the technology. HD DVD-R drives will catch up soon, no doubt, but at this time BD-R is out and about.
Q: Sorry to hear you may have fallen in to a death spin with using Sony's version of Blu-Ray.
A: Thanks for your concern! To correct you though, there is no "Sony version" of Blu-ray. Blu-ray is Blu-ray - although of course Sony had a hand in it's creation. Also, as per my diatribe above, Sonic and Roxio are not backing any one format. We are equal supporters of HD DVD and Blu-ray and you'll see that reflected in our software products as soon as the hardware is ready.
That's it, comments welcome!
James Manning, Director Roxio Labs