http://www.macworld.com/news/2006/09/12/itv/index.php
About time Apple! I guess this is basically a "Windows Media Extender" - for the Mac. I wonder if there'll be a way for manufacturers of non i-Tunes media playback software to "publish" content for the iTV device. I highly doubt it, but perhaps worth asking. Also, $299 for a media extender? I know Apple can usually get away with charging a premium for things that sport their shiny logo, but this seems a bit steep. I can do the same thing (and more) with my TiVo box and TiVo-To-Go for less dough. Still, I'm gonna get one and try to expense it :)